Central West Inspired Women announces Volkswagen as supporting partner for 2024

From left to right: Volkswagen Sales Manager Janita Kelly, RDA Central West Operations Manager Lynda Smart, Bullyollogy founder Jessica Hickman, RDA Director Josh Gordon, RDA Communications and Engagement Manager Rachel Chippendale, West Orange Motors Dealer Principal  Blair Blashki, Quest owner Amy van de Ven and West Orange Motors Training Manager Sophie Maley. Photo: Kirsten Cunningham.

Regional Development Australia Central West (RDA Central West) has announced that Orange Volkswagen have come on board as a 2024 supporting partner of their hugely successful Central West Inspired Women initiative (CWIW).

CWIW was cofounded in 2022 by RDA Central West’s Rachel Chippendale and Lynda smart, Quest owner Amy van de Ven and local author and motivational speaker Jessica Hickman, following a successful application for a $20 000 Cadia Cares grant. In 2023 the initiative welcomed over 300 local women to its events, which aim to connect, educate, and inspire local business owners and career women.

CWIW spokesperson and RDA Central West Communications and Engagement Manager, Rachel Chippendale, says the committee is thrilled to have an opportunity to partner with such a prestigious brand.

“The success of CWIW over the past year has been so wonderful for the community, but we were so surprised when brands started approaching us to offer sponsorship, rather than the other way around, which is one of the strongest indicators in the events and initiatives space that you’re doing something right,” said Mrs. Chippendale.

“The Volkswagen team at West Orange Motors have been amazing to deal with and we so have so many exciting events in the works for 2024, starting with an International Women’s Day collaboration with Quest Orange, hosted by owner Amy van de Ven.”

West Orange Motors’ Dealer Principal Blair Blashki said his business is proud to be a part of an initiative that is helping to raise the profile of female owned businesses and career women in our region.

“What attracted us to CWIW was the fact that there are so many passionate businesswomen in our local area trying to make a difference and we wanted to show our support to them, too,” said Mr. Blashki.

“Engaging with an initiative that is trying to help empower women in areas such as work life balance, self-care, mentoring, day to day running of family businesses and boosting others to inspire and support each other is something we see much value in.”

Volkswagen Sales Manager Janita Kelly has welcomed the opportunity to support Central West Inspired Women, having been at the helm for over 19 years in an industry where only 21.4% of employees are female.

“We are looking forward to supporting these events in our community, as well as giving our own staff the opportunity to attend,” said Ms. Kelly.

The announcement comes as new RDA Central West director for regional development Josh Gordon concludes his first month at the organisation, which has its sights on bringing some outstanding speakers, educators and facilitators to the region this year.

“I am delighted to be part of this organisation and initiatives such as Central West Inspired Women,” said Mr. Gordon.

“What the CWIW committee has achieved in such a short space of time is outstanding, and we are looking forward to expanding our reach to other local government areas throughout 2024.”

Regional Development Australia Central West is a not-for-profit organisation that works in partnership with governments, local communities and other stakeholders to develop initiatives that enable the Central West region to grow sustainably. You can read all about RDA Central West’s CWIW initiative via their website www.rdacentralwest.org.au, or follow @cwinspiredwomen on Instagram or Facebook.